Kardo – Ethical Indian Clothing with Traditional Craftsmanship
Established in 2013 in New Delhi, Kardo is a sustainable Indian fashion brand that honors traditional Indian textile techniques such as handweaving and natural dyeing. The brand brings a modern twist while staying rooted in cultural heritage. Far removed from fast fashion and mass production, Kardo embraces slow fashion, with a strong focus on craftsmanship, sustainability, and attention to detail.
Handcrafted by Artisans Across India
Kardo works closely with skilled artisans throughout India. Each piece is handmade, with every step of the process performed by an individual expert whose name is featured on the garment's label.
Main Traditional Techniques Used by Kardo
1. Handweaving: Ikat, Handwoven & Khadi Fabrics
Kardo supports traditional weaving techniques, producing rich textures using Ikat, Handwoven, and Khadi fabrics crafted on manual looms.
2. Natural Dyeing with Indigo
Using eco-friendly and natural dyes, including traditional Indigo, Kardo maintains environmentally conscious production methods.
3. Hand Block Printing
This age-old technique involves carving intricate designs onto wooden blocks. These stamps are hand-dyed and pressed onto fabric, creating unique prints and patterns.
Respect for Artisans and Traditional Skills
Every step in the production process is executed by a dedicated artisan, whose name appears on the inside label. This initiative promotes transparency, recognizes individual talent, and preserves ancestral techniques.
A Philosophy Based on Human Values
"IT’S NOT WHERE IT IS MADE THAT MATTERS, BUT WHO MADE IT AND UNDER WHAT CONDITION"
Kardo’s philosophy is clear: the value lies in the people and the process, not just the product. This ethical mindset aligns with our mission to support brands that prioritize human dignity, traditional craftsmanship, and environmental responsibility.
Support Kardo and explore garments that tell a story of skill, patience, and cultural pride.