Sugar&Co. is a young Japanese label created by Shinya Takahashi, a designer with a passion for denim and vintage clothing who notably gained part of his experience at FULLCOUNT. With Sugar&Co., he draws on this knowledge of Japanese clothing to develop a more personal and contemporary wardrobe rather than simply reproducing classics from the past.
The brand’s philosophy is summed up by the expression “BECOME MORE DELICIOUS”. Like something whose character develops over time, Sugar&Co. garments are designed to evolve with their owner: fabrics soften, colours develop a patina and each piece gradually becomes more personal through wear.
Japanese denim naturally plays an important role in the collections, but Sugar&Co. extends far beyond traditional jeans. The brand works with various Japanese manufacturers and workshops to develop its fabrics, using them across trousers, jackets, shirts and everyday garments with often wider, more relaxed proportions.
This exploration of silhouette is particularly evident in the Daddy’s Pants, one of Sugar&Co.’s signature styles. Their generous volume and deliberately relaxed character perfectly illustrate the way Shinya Takahashi reworks workwear and vintage references to build a wardrobe that reflects his own vision of contemporary clothing.
Sugar&Co. therefore sits at the intersection of two worlds: Japanese textile expertise and a modern, relaxed and individual approach to everyday clothing. It is a young label interested as much in how a garment is made as in how it will actually be worn and transformed over the years.
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