Good On is a Japanese brand founded in 1997, specialising in everyday wardrobe basics for men and women, particularly T-shirts and sweatshirts. Inspired by classic American sportswear, the brand creates simple, comfortable and durable garments designed to be worn for many years and develop more character over time.
Good On primarily uses COTTON USA American cotton, selected for its quality, durability and comfort. Particular attention is paid to the development of its jersey and fleece fabrics, as well as to the fit of each garment, resulting in everyday basics designed for comfort and regular wear.
What truly sets Good On apart, however, is its approach to colour. The brand is particularly renowned for its Pigment Dye process, which allows it to offer an exceptionally wide range of colours. The pigments gradually fade through friction and repeated washing, giving each garment an increasingly personal appearance and a distinctive patina that evolves over time, much like denim.
We discovered Good On during a trip to Japan in November 2019. At the time, the brand was almost impossible to find in Europe, but it gradually became a major part of our selection and is now our main supplier of T-shirts and sweatshirts.
This relationship now allows us to work directly with Good On on numerous exclusive colours, developed with the brand and its dyeing workshop during our trips to Japan, as well as on various garments created especially together.