Ten C is the acronym for The Emperor's New Clothes, a Danish folk tale that teaches the moral importance of looking beyond what we are told to see and appreciating what is truly there. In this spirit, Ten C advocates for boycotting trends in favor of sustainable clothing.
To achieve this, designers Alessandro Pungetti and Paul Harvey make it a point of honor to offer a meticulously selected range, designed to withstand the test of time, in styles that will never go out of fashion. The combination of Japanese material technology and Italian craftsmanship makes Ten C a distinctive brand, recognizable at first glance.